What services does a digital agency offer How to choose the one that suits your needs We tell you everything you need to take into account!
Are you planning to develop a digital tool, an application or simply redesign your website Depending on the scale of the project and its complexity, many companies decide to outsource for two main reasons
- They lack internal technical or marketing skills
- They don’t have enough time to devote to it
But depending on the objective, not all companies have sufficient human resources or the necessary skills in-house.
In this case, different options are available to you:
- Source a team of freelancers to set up a project team. This requires having a precise idea of your project and a good knowledge of web professions to find the best profiles.
- Outsource the entire project to a digital agency
Generally, this last option is a little more expensive, and involves several months, or even several years. At this stage, the challenge is to choose the right digital agency.
Let’s start by agreeing on what we mean by digital agency.
What is a digital agency?
A digital agency supports companies in defining and deploying their digital strategy, through the creation and development of digital projects. Depending on its areas of expertise, the agency can take care of the development of applications, websites or tools, but also the marketing and digital communication aspects of your projects.
What services are offered by a digital agency?
Please note this list is not exhaustive. It aims to present to you the main fields of action of a digital agency.
strategic advice
A web agency often starts with an audit of your digital presence. This audit can analyze different elements depending on your needs:
- The performance of your website traffic acquisition, conversion, natural referencing, etc.
- Your communication and digital marketing channels blog, social networks, emailing, etc.
- Your notoriety and reputation brand platform, social listening, etc.
Following this audit, a digital agency advises you on the actions to take to improve your results and achieve your objective; and offers you an action plan for their implementation.
Web Design : UIUX Design
Depending on the issues analyzed, a digital agency is able to define clear objectives with you to frame your UXUI interface project, and offer a better experience to users of your site, tool or application.
It generally proceeds in different stages ideation workshops, design, wireframe models, prototyping and testing, and creation of the final design.
Web and / or mobile development
A digital agency takes care of the development of websites, mobile applications or business tools. Depending on its experience, it can respond to more or less complex requests from a simple HTML CSS integration for the creation of classic websites to more sophisticated platforms requiring specific technologies and frameworks (PHP, Javascript, etc.)
Brand Platform
The majority of digital agencies will also be able to advise you on your online brand identity. If necessary, branding experts, artistic directors or designers help you build a differentiating brand strategy and a unique graphic universe visual identity, logo, graphic charter, variations on your print and web media, etc.
Marketing and digital communications
Finally, a digital agency worthy of its name must be able to meet your digital marketing challenges. Based on its analysis of your presence and the performance of your different channels, it can recommend certain improvements to you, then support them or recommend partners.
Some digital agencies even take care of:
- The creation of written, audio, visual or audio-visual web content ( blog article , white paper , motion design , webinar , social networks, infographics , etc.)
- The creation and monitoring of digital campaigns emailing, Social Ads, Google Ads and Display, landing pages , etc.
