Machines write AI-generated content such as marketing material, articles, and blogs. When a person inputs information, keywords, phrases, or topics to get desired information, AI collects the related information from the Internet. Different tools are used to generate AI content, such as GPT-3.5 and Midjourney.
Open AI has developed GPT-3, using Internet data to generate the AI content. Users can obtain a large volume of relevant content by entering small inputs. Midjourney is also a supported tool that helps to create images according to text inputs or prompts. Users must use it with Discord Commands; entering “/” and following it with imagine Prompt will get four images.
AI-generated content has many benefits, but it also has challenges for users. For example, although AI tools are designed to produce error-free content, human testers may still need to correct some errors (aka hallucinations) in AI-generated content to avoid spreading misleading, false, and incorrect information.
But, these tools also benefit you, like using AI tools; content could be made creative by adding images related to content not usually available in traditional search engines such as Google. Because of the advanced technology, there are some legal and ethical challenges that AI content has to face, such as how the privacy of users can be affected. Wisto Magazine discusses Google’s challenges and issues in handling AI-generated content.
Google’s Stance on AI-Generated Content
Google has mentioned its official guidelines and statements for AI-generated content, such as:
- Using generative AI to create content that can get a high ranking in search results will violate the spam policy. AI has the potential to make content attractive, but the ranking will stay the same if it does not fulfill the E-E-A-T requirements.
- Content creators can learn more about content creation from Google’s elaborative guidelines. Creators can use AI, but their content must be on track with their topic and be manageable and relevant.
- In some situations, Google favors using AI for content creators, such as using AI technology to enhance existing content or make translations, or adding images to existing content.
- If the content is irrelevant to the user’s queries or not practical for them, then Google will not consider the content for high ranking.
Proper use of AI is okay with Google’s guidelines, but in some conditions, Google penalizes websites with bad SEO practices.
Such as:
- Google uses the SpamBrain system, which uses machine learning to identify spam web pages, and Google penalizes them by lowering the visibility and ranking. Often, these web pages are removed from SERPs.
- With the introduction of the “About this image” feature, users are able to access information related to the mentioned images that will determine whether the image is actual or copyrighted.
Google’s Challenges and Opportunities in Fighting AI-Generated Content
Challenges
Google is one of the top companies in the field of AI, but due to the rapid growth of AI tools, it also has to face many challenges in fighting AI-generated content.
Because of the innovation in AI tools, Google has to work with more diversity to monitor the authenticity, quality, and relevancy of AI-generated content. Google needs more experts and resources to monitor deep-fakes, image-editing, and voice-cloning.
To balance and protect users’ privacy using AI-generated content, Google needs to maintain its search and official policies moderately and constantly so that the readers are prevented from misinformation and deception.
Benefits
Through fighting with AI-generated content, Google can also gain beneficial opportunities, such as:
- Google is improving its capabilities to fight AI-Generated articles and developing new features in Algorithms and SERP to enhance users’ trust and satisfaction.
- Google enhances its AI expertise by checking facts and verifying content authentication through various means.
- Google is also improving its reputation by protecting the privacy of its users and creators, which helps promote ethical and legal standards of AI-generated content.
Future Trends and Developments in AI-Generated Content and Google’s Response
The capabilities of artificial intelligence are increasing rapidly in various domains, such as education, where students and teachers use it to prepare reports, lesson plans, and notes. AI algorithms are used to generate video game assets, do simple video editing, and create unique sound effects.
AI produces diversity and complexity in content because AI tools help create images and visuals related to inputs that may require more time and gear without these tools.
This uniqueness and diversity are also causing challenges and opportunities for AI-generated content, its creators, and consumers.
AI content creation also has to face the challenge of maintaining the quality of content by avoiding overreliance and maintaining ethical standards.
Google’s primary focus is on the quality of content, and it’s not much affected by AI-generated or created content. Google is adapting new changes and tools to tackle AI-generated content, such as:
- Google Lens enables one to search by picture. You can search for what you see around you by clicking pictures, and this feature helps you access the content according to the user’s preferences with the help of AI.
- Google Assistant is also based on AI, and it can answer all inputs and demands of users. It can answer questions and adjust smartphone settings and IoT devices according to the user’s commands.
- Google collaborates with other AI platforms, like Amazon, Facebook, and Microsoft. These collaborations will help collect data from all available sources and provide engaging content with user queries.
- Google is also educating its users on its trustworthy policies and engaging them by providing more transparent search results.
Final Analysis
The use of AI tools and AI-generated content in various industries and domains is increasing rapidly and setting new trends and challenges for other AI companies, such as Google. But Google is also fighting effectively with all these new technologies by keeping changes in its algorithm and SERP. This fight and change are equally beneficial for Google and the wider society. Google will receive positive user feedback and satisfaction as its engineers will enhance its capabilities. Sequentially giving users more authentic and qualitative content because web admins and content creators will optimize their content to fulfill the demands of Google’s SERP.
References:
Southern, Matt G. “What Is Google E-E-A-T? How to Demonstrate First-Hand Experience.” Search Engine Journal, 18 Oct. 2023, www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446.
Handley, Rachel. “What Are E-E-A-T and YMYL in SEO and How to Optimize for Them.” Semrush Blog, 27 Apr. 2023, www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content.
Team, Backlinko. “Understanding and Demonstrating Google E-E-A-T: A Complete Guide.” Backlinko, 29 Sept. 2023, backlinko.com/google-e-e-a-t.
