Have you decided to promote your business with Facebook ads? But, if you cannot create and run ads properly, you will not get the best out of your investment. Of course, you should target Facebook users based on interests and demographics. However, a few twists to the ad copy and images can give you better outcomes. Hawaii social media marketing agencies have efficient advertising professionals to create the best ads.
Types of Facebook ads
1. Consider designing Canvas ads
Canvas ads are the best category that provides an immersive experience. This type of ad comprises a series of images, videos, and CTAs. With properly designed Canvas ads, you can engage more viewers. The view time of each advertisement can be around 31 seconds. The most significant fact is that you can combine various ad types, such as video, image, and carousel ads.
2. Create carousel ads to display your products
A single carousel ad helps you display multiple products on your e-commerce platform. This advertisement allows you to show off 10 videos or images. You can even insert different call-to-actions into each of them.
Connect them to various landing pages from every Carousel panel. For most ad campaign goals, you can choose Carousel ads. Leverage AI video editing for captivating carousel ads, ensuring a visually compelling showcase of up to 10 products with distinct calls-to-action.
However, Facebook ads can be categorized in mainly 2 ways. Sponsored posts are visible in the Newsfeed. Facebook users can find the advertisements while scrolling through the page. Again, there are columns appearing in the right-hand column of the social media feed. They are smaller ads, and marketers use these advertisements for their retargeting campaigns.
3. Add visual elements to your ads
Many startups and larger B2B businesses do not use visuals in their social media ads. Even when they create an image for ads, it does not match the copy. So, Facebook users do not get the desired experience when they view the ads. This type of advertising issue will prevent you from getting more clicks.
4. Focus on ad account structuring
While creating a Facebook advertising budget, you should consider the ad set level. So, you will have a better control over how much you will invest in particular types of audiences.
- Select the campaign depending on your objective. For instance, to attract more visitors to your website’s homepage and increase the number of app installs, you should run 2 separate campaigns.
- Focus on your budgeting and targeting to categorize the ad sets.
- Start cycling these ad sets while running your campaigns. It will allow you to identify one that results in the lowest CPA.
5. Try out various lookalike audiences-
It is important to have a concept of lookalike audiences. These audiences lie somewhere between remarketing and layered targeting (based on demographics and interests). For the lookalike audience, Facebook will derive information used for developing Custom Audiences. It will create an audience with similar traits. However, it signifies a different segment of potential buyers. These consumers have not visited your website or interacted with you anytime.
6. Optimize elements or every ad creative.
Your ad creative can make a difference in the conversion rate. That is why optimizing every element is important while designing the ad creative. However, many advertisers overlook the step and create an ad that does not go with the target market.
7. Learn about ad sizing and other technical details
You might have published your advertisement, but finally, you could see a part of the image had been cut out. It happens because of improving the sizing of your images and videos.
In case of video ads, the format should be in .MP4 or MOV formats. The resolution needs to be at least 720p. Similarly, if you have created image ads, the size should be 1,200 X 628 pixels.
For both these ads, the link description needs to be around 30 characters, while the headline size can be up to 25 characters.
Advertising experts at the best Hawaii advertising agencies are aware of these details.
8. Maintain relevance while creating your Facebook ads
Another important thing to measure the engagement level and quality of ads is to check the relevance score. The score determines CPC on the social platform. If the score is high (10), Facebook will display your ads more frequently. But, if it is low (1), it refers to a bad ad. With hyper-targeting and ad testing, you can increase the score of your Facebook ads.
9. Choose ad placement considerately
Beginner-level Facebook advertisers like to choose automatic advertisement placement. But, it is better to manually control the ad placement to make the campaign successful. You may run advertisements in major places like-
- Facebook desktop newsfeed
- Mobile Newsfeed (best for awareness campaign)
- The Audience Network
- Messenger
Creating and publishing ads will not ensure success in your campaign. That is why you can hire professionals for social media management Hawaii.
Look for the best Hawaii social media marketing agency
If you are searching for the most reliable Hawaii social media marketing company, you can connect with Branding Aloha. It has professionals to provide SMM services for different brands. Their assistance will allow you to run ads more efficiently. Your ROI from the advertising campaigns will be higher.
