Are logos important for your business? For example, you go to Amazon to buy a laptop. When searching for laptops, many results are found. You scroll down and search for the right laptop. While choosing the right one for yourself, you get two options.
One is a laptop that has no brand name mentioned in the title. At the same time, the other one is a fairly recognized brand name. Of course, you will go for the laptop that has a brand name, amongst other factors, because this gives authentication of it being a real brand or an existing brand.
This shows the power that logos have in making people trust and choose one brand while they ignore the other. If you walk into a shoe store, you don’t even have to take a look at the brand name to know that the tick belongs to Nike. Great logos just set in our minds and make a business unstoppable in achieving success.
The Type Of Logos:
There are types of logos that you might be familiar with or might have even brought products and services of. The following are the types of logos.
Wordmark Logos
One of the common types of logos is a wordmark, which is a brand name written in a distinctive typeface that is easy to read. It is a simple way to express a brand without relying on symbols. Instead, it focuses on carefully adjusting the size and spacing of the characters. However, wordmarks can also be conceptual or pictorial, representing an idea beyond just the name.
Some well-known examples are Google, MasterCard, and eBay. A wordmark logo can instantly make your brand’s name recognizable, making it an ideal option for a business with a distinct and memorable name.
Photography Logo
These are unique types of logos. Suppose your business is that type of business that wants to define its services through skills. This is the type of logo. If you have a great photography logo, it can make a lasting impact on your clients, just like your photos!
While you may have the skills to create that experience through your camera lens, we’re here to guide you on how to bring it to life in a logo design. A photography logo is like a snapshot of the photographer’s style and vision.
A photography logo is a type of logo that has the power to instantly catch people’s attention and convey a company’s fundamental principles engagingly. That brief focus – the kind that leads consumers to understand your business based on its visual appeal.
Mascot Logos
It’s simple to identify a mascot logo by checking if it includes an illustrated character. Mascots are usually the main character in a company’s brand story. Many successful brands, such as KFC, Pillsbury, and Pringles, have put lovable characters into their logos.
Mascot logos are important for family-friendly brands. Plus, the entertainment brands and those that interact with the public often. They help to represent the company to the public.
Letter mark Logos
Do you ever see the M logo for McDonald’s when you get your order, or do you ever see the HBO logo while watching a movie? Those are lettermark logos right there. These types of logos are standalone, and instead of using the complete name of the company, a few letters are enough for the job. So the next time you see that particular lettermark logo, you instantly know the brand name and what it does.
One of the best parts about a letter mark logo is that it’s so minimal that you can add it to all your social media and apps. Emblem Logos
The next time you’re ordering coffee at Starbucks, take a look at the cup, and you will find a green emblem of a mermaid-type woman. Who do you think she is? Well, according to the owner, the emblem is of mermaids who used to ring sirens and call sailors on the sea, just like your caffeine addiction pulls you into Starbucks every single time.
So, what do we learn from Starbucks? Every emblem in a logo can have a back story, which makes it even more memorable for the people.
An emblem logo can have more symbolism in it, and it shows what your brand is without even saying anything.
3D Logos
Have you ever seen a logo that looked as if it had a shadow? That might be a 3D logo, a type of logo that uses contours and shading to bring depth to the design. But these logos are very easy to mess up, so if you don’t have a good designer with you, then the logo will turn out to be an absolute disaster and something you didn’t even have in mind.
Adding a new dimension can make a big change in how people think of your brand. Sometimes, having a 3D logo gives people the impression that your company is very premium and professional. They have started to trust your services, and it’s a win-win for both of you!
Abstract Logos
Why does the Mastercard logo have two orange and red circles on it? Why does the Spotify logo have three half circles on it that look like a Wifi signal? Have you ever thought about some logos that don’t make sense, but you just automatically know what brand it is? Those are abstract logos doing their work very well.
Abstract logos go for the concept behind the logo instead of adding letters or images to explain the business. These logos become instant conversation-starters, and they are truly one of the best logos for a business.
Conclusion:
Now we get it, you’re already confused about what type of logo to choose for your business. Should you go for the lettering and keep it simple, or let the abstract logo do the work? No matter what logo you choose, make sure that the design has some meaning to it.
